The move by network operators to usage based pricing models will undoubtedly alter the behaviour of many heavy data users. But what could also result from these new pricing models are application developers coding their apps with much greater sensitivity to the fact that unlimited data pricing is all but becoming a thing of the past.
CNET News columnist Marguerite Reardon has assembled an assessment of how this pricing model change will inspire application developers to be more efficient. To quote Dave Grannan, CEO at Vlingo, “It’s a pretty basic economic principle. When there’s a perception of unlimited use, people use the resource in less than efficient ways.”
Reardon’s assessment doesn’t ignore the enormous growth of video services, user created video and the huge impact they have on wireless network bandwidth. To read her column, simply click on the logo below.